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How Ashley Went From Driving A Toyota To A Land Rover
FREE 25 F&I Manager Objections PDF Download
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Unlimited Access to F&I Training That Gets You
Certified, Compliant & Increases Your Sales
Transform your dealership into a money-making powerhouse
and become a standout F&I specialist.
Join the 30+ Dealerships That Have
Made Over $40m+ With Product Prep
As Seen In
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We Guarantee Your Sales Will Increase By 25%
Dealerships Using Our Services
Andrew, Cavallaro-Neubauer Chevrolet
Finance Manager
Ivan Then, Bronx Honda
Finance Manager
Learn From The Best, Get Results Like The Rest
30+ Dealerships
Using Product Prep
$ 4 0 , 0 0 0 , 0 0 0 +
Generated In Sales
Product Prep Skyrockets Revenue, But How?
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Dynamic Live Training
Elevate sales, finance, and management skills through immersive, real-time sessions.
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Extensive Course Library
Access hundreds of specialized courses, providing in-depth knowledge for sales, finance, and management professionals.
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Tailored Employee Development
Navigate customized development paths for different departments, ensuring targeted growth.
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Streamlined Accountability
Automated reporting and accountability tools, promoting productivity.
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VIP Onboarding Experience
Enjoy a seamless start with concierge onboarding led by a dedicated Product Prep Representative.
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Comprehensive Compliance Education
Stay ahead with our virtual classroom covering all automotive compliance regulations.
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Guided Compliance Coaching
Benefit from weekly live coaching sessions with AFIP experts, ensuring compliance excellence.
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Certification Excellence
Secure recognized certifications in management and development for all your valued team members.
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Thriving Industry Network
Connect with automotive professionals through our exclusive resource hub and community platform.
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Dynamic Live Training
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VIP Onboarding Experience
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Extensive Course Library
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Comprehensive Compliance Education
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Tailored Employee Development
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Guided Compliance Coaching
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Streamlined Accountability
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Certification Excellence
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Thriving Industry Network
We Guarantee Sales Your Will Increase By 25%
How Product Prep
Increases Sales By 25%
1
Upload Your Team
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Create your team list excel file and upload the file to the training system.
2
Assign The Path
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With hundreds of courses to choose from, you can assign various sales training paths you'd like your employees to complete and when you'd like them completed by.
3
Monitor Progress
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Easily see how employees are progressing through courses. You can also nudge employees to take a course by sending an email reminder to keep them on track.
Join Over 300 Other Dealerships Using Our Training
"There's an abundance of information with Product Prep and Gerry Gould"
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Ivan Then, Bronx Honda
Finance Manager
Training With Gerry Gould
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Gerry has 30 years in the business - including Regional F&I Director for AutoNation and has trained and coached thousands of automotive professionals and managers.
As Seen In
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“Gerry has excellent people skills and the ability to motivate others.
He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
Steve Martell
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Meet Gerry Gould
With over 30+ years of invaluable automotive sales and management expertise, Gerry stands as a well-regarded leader in the industry. His journey began at Fitzgerald Hicks Dodge in Salem, NH, where he sharpened his skills as a sales consultant in a dealership led by his father, the general manager.Setting out on entrepreneurial ventures, Gerry and his father later opened Gould Auto Sales, an independent pre-owned dealership in Lawrence, MA, leaving an indelible mark on the automotive landscape. Following the sale of Gould Auto Sales, Gerry made his mark at Ira Oldsmobile-Toyota in Danvers, MA, swiftly ascending through various front-end management positions.
In 1996, Gerry brought his wealth of knowledge and experience to David Lewis & Associates, dedicating himself to the training and development of others. His success at David Lewis & Associates paved the way for a new chapter in Florida, where he assumed the role of Florida's Regional F&I Director for AutoNation, the nation's largest automotive retailer, until 2009.Gerry's passion for elevating F&I performance and development led him to become the Director of Training for United Development Systems. Throughout his illustrious career, Gerry has been a sought-after speaker and workshop leader at conferences, sharing insights on automotive front-end operations. He has also crafted comprehensive Sales and F&I Management training programs and contributed extensively to industry journals.Now, Gerry brings his unparalleled expertise to empower US car dealership owners. Join forces with Gerry to revolutionize your dealership and propel it to new levels of success – where experience, knowledge, and innovation join together for exceptional results.
The best F&I consultant in the business
"They've taught me all the rules and regulations of the business"
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Andrew, Cavallaro-Neubauer Chevrolet
Finance Manager
Still Got Some Questions?
Product Prep provides a platform for automotive dealerships to access top industry knowledge, live coaching from experts, and a comprehensive library of learning resources for various departments.
Product Prep includes programs like Federal Regulation Automotive Training (FRAT), Compliance Prep, and Product Prep Live. These programs cover a range of topics including the Safeguards Rule, Red Flags Rule, Disposal Rule, OFAC, ECOA, FCRA, and many others. They offer interactive training, a plethora of courses/sessions, development tracking, automated reporting, and accountability tools.
Gerry Gould is an expert coach associated with Product Prep, offering live coaching sessions where employees can learn and ask questions directly from an experienced professional.
FRAT, created in partnership with The Association of Dealership Compliance Officers (ADCO) and Product Prep, is designed for dealership employees, including those newly hired, to track training status. It offers three lines of defense for dealers: educated employees, compliance and risk-related monitoring functions, and external and internal audits.
Yes, each course in FRAT is tailored for specific job roles, with detailed user roles and permissions for a unique learning experience. It also offers real-time reports, analytics, and a library of training resources.
Compliance Prep is a joint venture between Product Prep and AFIP, providing high tech and state-of-the-art Compliance Training. It's designed for dealers, general agents, administrators, vendors, bankers, and OEMs, covering state and federal compliance needs and offering weekly live compliance coaching.
Product Prep Live, a collaboration with Gerry Gould, offers interactive live coaching/training for automotive sales, management, and financial services staff. It includes weekly live sessions, on-demand sessions, and resources for detailed theory and application of learned tactics.
You can sign up for free on their website, where a verification code is sent to your email to complete the registration process.
Yes, upon completion of courses with a passing score, certificates are generated. This is applicable for various courses and programs offered, including management and development for all employees.